Overview

Launch a self-serve referral program so existing users can invite friends and both sides receive a reward. Target: Growth team Q2 OKR (sign-up rate +8%). Owner: Marco Rivera (PM). Target launch: end of this week (launch readiness review today).

Goals

• Reduce CAC by driving sign-ups through organic referrals
• Reach 5% of new sign-ups attributed to referrals within 30 days of launch

User flow

1. Existing user opens "Invite friends" in account settings
2. System generates a unique referral code and shareable link
3. Referee signs up via the link; code attribution captured at sign-up
4. On qualifying event (see Ambiguities §1), both referrer and referee receive reward

Requirements

• New UI entry point in Account Settings → Invite friends
• Backend: referral code generation service; attribution tracking; reward grant on qualifying event
• Share surfaces: copy link, email, WhatsApp/SMS (mobile only?)
• Analytics events: referral_link_generated, referral_link_shared, referee_signup_attributed, reward_granted

Open questions / ambiguities

1. Qualifying event for reward — sign-up only, or first paid action? (Legal + Finance input needed)
2. Reward amount and form — fixed credit, percent-off, or tiered? Per-referrer cap?
3. Fraud prevention — device fingerprinting, email-domain blocklist, or manual review threshold?
4. Mobile vs web parity — launch both, or web first?